Brace your business for “The Zettabyte Era”


As a businessperson in the modern IT landscape, you will understand the detrimental effect that the flow of Internet traffic can have on your business – especially if it isn’t correctly managed – and this is a vital consideration for your business as you look to the future.


According Cisco’s Visual Networking Index Global Forecast and Service Adoption report for 2013 to 2018, global IP traffic will continue to grow exponentially each year, crossing the “zettabyte threshold” in 2016. That’s an annual rate of 1.1 zettabytes, or more than all the IP traffic generated between 1984 and 2013 combined.


According to the report there has been a dramatic shift in worldwide Internet consumption as consumers turn increasingly to mobile devices and the Internet of Everything (IoE) that’s taking over business and personal lives. In fact, Cisco foresees over half of all IP traffic will come from non-PC devices by 2018.


This traffic surge will go hand in hand with business infrastructure and other capability issues – data management, dark data and Big Data to name a few – and intelligent enterprises will have networks in place that allow them to scale as the traffic increases. 

In addition to this remember that the end-user does not care about your budget constraints, they expect you to ensure seamless delivery of applications. On top of this you must gear up your business for the influx of future applications that you cannot even imagine today.

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